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Way back at the first of February I posted a short blog entry about Storybundle, a new ebook distribution platform/model being spearheaded by Jason Chen (formerly of Gizmodo and Lifehacker). Over the next couple of weeks we traded a few emails, resulting in the following interview about his thoughts on how Storybundle will work and whether or not it might be something that Libraries should watch. Here’s the interview, reconstructed from the emails (italics are me):

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I clearly see the benefit for readers here…DRM free + name your price. But what is the draw for authors, given that Amazon will give them 70% + it’s clearly the 800 pound gorilla of eyeballs on books. Why would an author choose to list their book with StoryBundle?

Yes, Amazon is a fantastic delivery service for books, and I don’t plan on competing with Amazon as a platform. StoryBundle’s not meant to be an outlet for all books, but rather, one that picks and chooses titles that are of high quality (and hopefully others will agree). Think of it more like a promotional thing, getting quality books for a low price for a limited time, rather than a storefront. As you probably know, the indie games bundles only last about 2 weeks or so, which is the timeframe I’m looking at for our bundles.

As to why authors would want to participate? At worst, It takes nothing away from their sales, because it’s a limited time promo, and they can continue selling their book elsewhere however they see fit. At best, it’s a tremendous way to reach people who otherwise would have no idea these books existed, because discovery, even on Amazon, is difficult. Having stuff bundled together is a “more than the sum of its parts” kind of scenario, where people can get exposed to titles they didn’t even know they liked by virtue of it being in the bundle.

There are a number of startups in the library world that are trying to find models for ebooks that work with libraries (http://unglue.it and http://libraryrenewal.org are just a couple of them…full disclosure, I’m on the Board of Directors of Library Renewal). Do you envision StoryBundle providing books under a license that would allow libraries to purchase and circulate your ebooks? Do you see something like unglue.it working to feed books into your system?

As to whether or not this is good for libraries, at the current time I hadn’t even considered libraries, so I’m going to aim for personal use for the first few bundles and see where things go from there. It depends heavily on the author, because the promo is a limited time thing, and making a sale to a library becomes a forever thing.

That said, I really do wish there were more ebooks available to libraries, from a reader standpoint. I don’t know how to do this equitably, because unlike real books where there are a finite amount of “stuff” to be lent around, there’s no physical barrier to just lending out as many copies of ebooks as possible to readers. The problem comes in how the author gets compensated.

I would really, really love a Netflix style subscription system for ebooks. If libraries could somehow tap into this model, that would ensure authors get compensated for each person that checks out their work. Again, I have zero knowledge of how the library system works in terms of ebooks, so this is way out there, but it’d be fantastic as a reader.

In any case, if you have any ideas as to how StoryBundle could work well with libraries, let me know! I’m not ruling it out, I just haven’t thought of a good plan yet.

You say “deliver to your ereader”…how are you planning that step? Direct delivery to Kindle via email?

I haven’t finalized the delivery service, but the obvious and easiest way is to take advantage of Kindle’s email system. That’s one of the systems I’m looking at. The easiest, of course, is to have people download and sideload the books onto their devices, which we’ll have as well. (Useful for tablets and readers that don’t have the Kindle app.)

How are you planning to select for quality? Crowdsourcing? Independent reviews? Librarians?

Quality is a good question. I’ll be relying on reviews as well as my own indicator of quality–as in, I’m going to be reading these books myself. I’m also planning other fun things like curation by cool people and sites, but I don’t want to say so-and-so is going to participate before we’re ready.

Will people know the titles before purchasing? Or is this more of a CSA style, where you pay a set price and get curated stuff sent your way?

People will know what they’re getting, just like the indie bundles, and people will get a little preview as well as being able to read reviews.

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Thanks to Jason for getting back to me, and here’s hoping we continue to see new and exciting models emerging for books over the next few years.

Innovative Interfaces, one of the veteran companies of the library automation industry, has been one of the major hold-outs in the wave of private equity investments that has reshaped the library automation industry over the last six years.  The company has remained under the sole ownership of its co-founder Jerry Kline.  That position now changes as a pair of private equity firms, Huntsman Gay Global Capital and JMI Equity have made strategic investments in Innovative Interfaces, Inc. and its sister company SkyRiver Technology Solutions.  Following the transaction Kline retains partial equity in the company and will serve as the Chairman of the company’s reconstituted Board of Directors and will continue involvement in the leadership of the company.  Rich Lawson, co-founder and Managing Partner of Huntsman Gay serves as Vice Chairman and JMI Equity will hold a seat on the new Board.  No changes in the executive management of Innovative or SkyRiver are planned. 

While the move involves a substantial change of ownership in Innovative Interfaces, it does not point toward further consolidation of the industry.  Both Huntsman Gay and JMI Equity invest primarily in North American companies across a variety of industries. JMI Equity focuses its investments on companies involved in software development, internet services, health care IT, and business services.  Neither company has current investments in companies directly or indirectly related to the library automation industry. 

Transaction Details

The specific terms of the transaction have not been disclosed.  Both Huntsman Gay and JMI Equity both come to the table with substantial capital resources.  Huntsman Gay, with a fund of 1.1 billion, typically makes investments in the -100 million range; JMI Equity manages a fund of 2.1 billion in committed capital and makes investments ranging from -100 million.  This type of transaction involving multiple private firms to gain a controlling interest in a company is relatively common arrangement, often termed a “club deal,” but has not been previously seen in the library automation industry.  Whether joined in partnerships or as sole investors, private equity companies do not engage with companies without sufficient control to execute strategies to protect and grow their investments. 

The Latest in a Series of Private Equity Deals

Private equity investment is nothing new to the library automation industry.  Most of the large companies are already under private equity ownership including SirsiDynix, Ex Libris Group, Civica, Infor, and Bibliotheca Group.  But this transaction stands apart from others seen in the library automation industry.  In the preceding acquisitions, a single private equity firm has taken full ownership of one or more companies: 

• Vista Equity Partners acquired complete ownership of SirsiDynix in 2006.  The consolidation of Sirsi Corporation and Dynix happened took place previously in June 2005 during the period when Seaport Capitol owned Sirsi Corporation.
• Francisco Partners purchased both Ex Libris and Endeavor Information Systems in 2006.  Leeds Equity Partners acquired the consolidate Ex Libris Group in August 2008.
• Civica was acquired in May 2008 by 3i Investments.
• In the library RFID arena, One Equity Partners, a division of JP Morgan Chase & Co. acquired the Swiss company Bibliotheca RFID, UK-based Intellident, and US-based ITG to form Bibliotheca Group, a new global company.

The retention of partial ownership by Kline differs from these previous deals.  This arrangement places the insight and experience of the company’s longstanding owner and strategist in the mix along with any perspectives brought in by the new investors. 

While private equity dominates the largest library automation companies, other ownership arrangements exist among the mid-sized players.  Auto-Graphics, a wholly owned subsidiary of Agent Information Software, Inc. (AIFS.PK) is the only publicly traded company.  Polaris Library Systems is owned by an investment led by its management.  VTLS remains under the ownership of its founder Vinod Chachra. OCLC is a non-profit organization owned by its membership.

Business as Usual at Innovative

Kline states that Innovative will continue to conduct “business as usual” and that this change will not alter the company’s commitment to its library customers.  The existing management team will remain in place.  Neil Block has led the Innovative Interfaces as its President since August 2010 as Kline stepped aside from the daily management of the company and will continue in this capacity following the transaction along with his management team. The workforce of the company will remain intact.

Why now?

Although Kline has resisted bringing in outside investors, he states “this as an ideal time to bring in new stakeholders with vested interests in growing the company. I’m glad to be able to share the responsibility with new partners that will participate in decisions that impact our library customers.”
This transition comes at a time where Innovative is poised to deliver the next generation of its strategic automation product.  In May of 2011 Innovative announced its new Sierra library services platform.   Though still in development but slated for release later this year, Innovative was successful in recruiting a substantial portion of its Millennium customer sites to sign contracts as early implementers of Sierra.  This surge of sales stands as a strong vote of confidence from its library customers in vision that Innovative has projected for Sierra.  The more open approach to technology embodied in Sierra’s design apparently struck a positive chord. 

The interest of private equity firms in Innovative Interfaces should be taken as a mark of the strength of the company, not that it is a weak position.   While venture capital firms may invest in start-ups or other more risky ventures, private equity firms seek mature and stable companies with potential for significant growth over time.  Private equity firms tend to maintain their investments in a company for 5-7 years. 

Position in the Industry

Innovative ranks as the third largest company in the library automation industry with annual revenues estimated at just under million.  The company employs over 300 personnel.  Over 1,400 installations of its Millennium ILS serve over 4,500 libraries in over 50 countries.  Innovative does about a third of its business outside the United States.  The company has a broad array of products, serves a diverse mix of library types, and is involved in many geographic regions worldwide.

Throughout its long history, the company has seen a steadily growing base of library customers.  Although in recent years Innovative has lost some Millennium sites to open source projects, its inflow of new customers have outpaced any leakage.  While open source alternatives will continue to pose a challenge to Innovative, the open design of its new-generation Sierra platform may help abate future losses and attract new library customers.

In addition to its flagship Millennium ILS, Innovative offers a variety of other products, including the Electronic Resource Management application, the Encore Synergy discovery service, the WebBridge LR link resolver, a digital asset management system called Content Pro, the AirPAC products for mobile devices, and the INN-Reach and ArticleReach resource sharing environments.  Innovative’s products have been implemented in all types of libraries.  In addition to large numbers of academic and public libraries, Millennium has been implemented in many school districts and special libraries, especially in the legal sector.     

SkyRiver’s Status

SkyRiver, a much smaller company, will operate under the same new ownership arrangements as Innovative.  Since its founding in September 2009, the company has steadily grown the number of libraries subscribing to its bibliographic services.  The company recently announced it has reached 50 installations representing over 350 libraries. Leslie Straus continues as President of SkyRiver. 
The lawsuit initiated by SkyRiver and Innovative in July 2010 challenging OCLC remains unsettled, stalled since April 14 pending a judicial ruling.

Corporate History

The history of Innovative has been one of steady organic growth with minimal activity in mergers and acquisitions and has until now operated on its own revenues without external investors.  Unlike its peers in the top of the library automation industry, the benchmarks of its history lie more in the new products and technologies it has created than with business transitions. 

Innovative Interfaces was founded by Jerry Kline, Steve Silberstein, and Lachmann Sippy in 1978.  Sippy’s involvement with the company was short-lived.  The company has followed a steady upward trajectory from its beginnings in a spare room in Kline’s Berkeley, CA home. 

Innovative was managed jointly by the remaining co-founders through 2001 when Kline became the sole owner of the company, buying out the interests of Silberstein. 

The company’s original product was a “black box” that allowed libraries using the CLSI circulation system to connect to OCLC for cataloging records. This type of system-to-system interconnection was not common at this time of proprietary hardware, operating systems, and software, with no standardized communications protocols. 

1982 saw the development of INNOVAQ System 100, an acquisitions system for libraries with fund management and reporting capabilities. 

Innovative launched INNOPAC in 1987, adding a terminal-based online catalog module to the existing INNOVAQ system.  INNOPAC evolved into a full-featured integrated library system. 
In 1991, Innovative automated the large OhioLink consortium with a new architecture that became the INN-Reach resource sharing platform.

1997 saw the launch of Millennium embracing the client/server architecture, based on graphical Java clients.  As an early implementer of Java for desktop software, Innovative gained platform independence for its staff modules and less dependence on Microsoft software.   The Millennium modules were released over the next few years and gradually adopted by customer libraries.

In April 1997, Innovative made its only strategic acquisition in its history when it acquired a UK-based SLS Information Systems, which developed the LIBERTAS library management system widely used in Europe at the time. 

March 2011 saw the launch of Sierra, the company’s latest generation of library automation software positioned to rapidly become its new flagship product.

March 2012.  Innovative’s ownership status changes following strategic investments by Huntsman Gay Global Capital and JMI Equity

Industry Perspective

While this change is big news, its impact on the overall industry and to Innovative’s customer libraries should not be overstated.  We can anticipate continued progress with the strategies that the company has already placed into motion, possibly amplified through additional resources that come into play through the new investors. 

Nevertheless, some libraries may have been attracted to Innovative due in part to the way that it had positioned itself as operating independently for the interests of its customers without the influence of external financial institutions.  As Innovative opens this new chapter in its corporate history, it will face the challenge of maintaining the loyalty of its customers by continuing to deliver the products and services that have proven successful to date.  The entry of new investors does not necessarily have to foster customer disillusionment.  Other companies in this industry have seen substantial growth and positive customer relations as they come under new private equity owners.

The library automation industry remains highly competitive, despite the considerable consolidation through previous rounds of mergers and acquisitions.  This change at Innovative does not contribute to industry consolidation.  Today libraries continue to have choices in the types of companies to work with and an interesting variety of library automation products, spanning a range of conceptual designs and technical architectures.  While this transition at Innovative does not immediately reshape the landscape among the library automation companies, we can also count on additional movement in the industry in coming years. 

We are entering an era in which the number of cell phones in use is greater than the number of land line phones. This creates a dilemma, how do we lookup a cell phone number of a loved one?

The website CellPhoneNumbers.com has a number of reviews, of companies that can supposedly locate names from phone numbers and cell phone numbers. These companies do charge, but until a free cell phone “white pages” comes along, it is about the only alternative.

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If you are a great friend then every important event in your friends’ lives is importtant for you too and you never miss the opportunity to surprise them with something nice. Symbolic items, expensive luxury gifts, cheap little things, famous fragrances, and elegant watches can all impress people, but I bet most of your friends or family members never received an experience gift.

Xperience Days is known as a unique online store where you can purchase unique gifts in the form of experiences, for your loved ones. It replaces all classic gifts with real experiences for every occasion. Here you can spend a reasonable amount of money to buy something that will make you or someone close feel extraordinary. You can use it to fulfill your friends’ dreams and choose from all kinds of experiences, from piloting a fight plane, attending wine tasting classes, learning how to cook Indian vegetarian recipes, or enjoying dinner cruises, to driving a Ferrari or a race car, learning how to make glass artwork, and enjoying a spa session.

Now let me tell you how to get your hands on a Xperience Days Gift Certificate to experience something you’ve always dreamed of:

Main entry method (for one chance): Browse the Xperience Days website and tell us what’s the experience you would love to try.
Get 2 more chances (optional): Like us on Facebook at facebook.com/LadiesGadgetsCom and share the giveaway with everybody, then leave your Facebook name and the link to the post so we can check. (Instructions: Click on the post’s timestamp and select “Copy link location”.)
Get 2 more chances (optional): Tweet about the giveaway and leave the link to your Tweet in the same comment. (Make sure your Tweets are public.)
Get 3 more chances (optional): Blog about the giveaway on your favorite blogs and forums leave the link to your post in the comment. For every post you get 3 more entries.

Please include your opinion and all the links in one comment.

The giveaway is open to US residents only and ends on March 17. The winner will be chosen using Random.org and announced on March 18, on this page. He/she will have to reply to our email within 48 hours, otherwise the prize will go to the next person on the list.

Related Lifestyle Gadgets:

• Win a Samsung WEP210 Bluetooth Headset!
• Win the Award-Winning Game Morphology!
• Crowley Jones SmartStand Giveaway!
• The Santa 4-Port Hub Christmas Gadget – Review and Giveaway
• Cute Charms Giveaway!

Lifestyle Gadget Blog

Alcoholics do not only make things hard for themselves but for their relatives too. An alcoholic should get individual therapy for their alcohol abuse but their family should also play a big part in rehabilitation. The individual alcohol counseling can be beneficial to the individual and his relatives. The whole family should be supportive of the entire rehab process. Therapy is also important to help the abuser admit their problem.

Initial Treatment

Counseling and admitting to one’s drinking problem is an important part of rehabilitation. It is the first step in getting treatment. Getting professional advice is also beneficial to the relatives of the patient. They will know how to support their alcoholic family member through rehab effectively. Eliminating the consumption of alcohol is the main focus of rehabilitation. Some programs encourage total abstinence and deal with the painful withdrawal symptoms medically.

Therapy Options

Rehab for alcohol dependents is available through private or public facilities. Treatments can be implemented individually or in groups. The support of family and psychotherapy from professional counselors are also part of the process. Some programs are community-based and include psycho analysis and therapy to fight depression. Mentors may step in to encourage alternative hobbies and lifestyles to distract the abuser from drinking. There are also private centers in different cities for more privacy.

Facility Types

Most rehab centers can also address drug problems an alcoholic might have. Other rehab centers will provide pharmaceutical treatments. Some patients choose to be confined to a residential rehab facility which for them is more comfortable. Aside from the usual techniques used to fight alcoholism, rehabilitation is a necessary part of any program. Counseling can make these techniques more effective.

Advantages

There are many advantages of going to a rehabilitation facility instead of trying to quit drinking individually. At a center, a patient is given professional treatment that is proven to be effective. Once rehab is successful, a patient can continue on to a better future. Rehab will help an alcoholic stop drinking and start to live a normal lifestyle once again.

Improvement

As an ex-alcoholic, a person’s career outlook will improve and job opportunities will increase. They will be able to get up for work every morning not worrying about alcohol. They will produce better work because they will be able to think clearly. Any sleep or eating disorders they may have had will disappear. They will be able to get good sleep and feel much better each day. It is advisable that they find healthy hobbies and athletic recreation.

Encouragement

Relatives of alcohol dependents are also encouraged to join in with the new recreational hobbies of their recovering alcoholic. It boosts healthy living and a stronger bond between parties It is also essential to continue having family outreach program sessions even after successful physical rehabilitation. This is a great way to prevent a relapse in the future.

OverDrive, Inc. (www.overdrive.com) announced today it has acquired Australian eBook company Booki.sh (http://booki.sh). Booki.sh is the developer of a cloud-based platform for distributing, selling and reading popular eBooks from anywhere and on any device with a modern web browser. Booki.sh founders and principals Joseph Pearson, Virginia Murdoch and Peter Haasz will join OverDrive from their existing offices in Melbourne to expand the global distributor’s publishing, library and school initiatives.

Booki.sh eBooks live “in the cloud,” are browser-based and do not require the user to first install any software or app. OverDrive will expand the Booki.sh distribution and digital bookstore platforms as well as integrate Booki.sh HTML5 and EPUB reading technologies into OverDrive library and school services.

One of the most well-known luxury trucks on the market is the Cadillac Escalade. After the SUV market became very popular in the late 1990s, Cadillac decided to try their hand at creating a luxury SUV. If you are interested in looking at one of these amazing vehicles, consider adding aftermarket tire and wheel packages to it. Boss wheels will make any Escalade look and perform better. They will help to accentuate the overall profile of the truck and turn it into the envy of all other drivers on the road. The Escalade was first introduced to the market in 1999, and has been incredibly popular with truck enthusiasts ever since.

Benefits

There are many great benefits to owning a Cadillac Escalade. It is an incredibly comfortable ride that comes with many luxurious features that are not offered by competitors. For example, the Escalade comes with XM radio, OnStar, and comfortable second row bucket seats. In the beginning of its production in 1999, the Cadillac Escalade was based off of the body style of the Yukon Denali. Today, the newer generations of Escalades feature a more refined look. There are many luxury SUVs that are currently out there on the market, however, the Cadillac Escalade is one of the most prominent and best performing.

Luxury

For those who are looking for an even more luxurious driving experience than the standard Cadillac Escalade can provide, they have now come out with the Platinum edition of the Escalade. This platinum series has many more features in it than a regular Escalade. From extra DVD monitors to heated cup holders for your morning coffee, the makers of this edition thought of everything. Since 1999, when the Escalade first came out, there have been many different editions of the Escalade produced. However, the Platinum edition of the Cadillac Escalade is by far the most luxurious.

A Symbol Of Luxury

The Escalade offers an amazing compliment of style and function to its owners. It has an incredible amount of power, refined looks, and impeccable performance. It has been, since its inception, one of the most widely recognized luxury vehicles on the road. Unfortunately, this has led to the fact that the Cadillac Escalade is the most stolen car in America. The Escalade is unique in that it offers both a performance that resembles a smaller, sportier vehicle, while offering a lush interior.

Power

Again, if you are considering purchasing a truck that offers both excellent performance and impeccable styling, you should consider the Cadillac Escalade. The Escalade has been a symbol of style and power for more than fifteen years and it gets better and better every year. There are many different editions of the Escalade for customers to choose from. The Platinum edition is the most popular and comes with the most stunning features.

If you really want to make your Cadillac Escalade stand out you should consider getting customized tire and wheel packages. Companies like Boss wheels can offer to outfit your Cadillac Escalade with performance wheels that will greatly improve the handling and style of your ride. Also, it will help your Escalade make a much bolder statement when driving down the road.

Privacy is a hot topic for users of Facebook, Google, and other Social Media sites, so the White House has proposed the following Bill of Rights for legislative consideration:

1. INDIVIDUAL CONTROL: Consumers have a right to exercise control over what personal
data companies collect from them and how they use it.

2. TRANSPARENCY: Consumers have a right to easily understandable and accessible information about privacy and security practices.

3. RESPECT FOR CONTEXT: Consumers have a right to expect that companies will collect,
use, and disclose personal data in ways that are consistent with the context in which
consumers provide the data.

4. SECURITY: Consumers have a right to secure and responsible handling of personal data.

5. ACCESS AND ACCURACY: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.

6. FOCUSED COLLECTION: Consumers have a right to reasonable limits on the personal data that companies collect and retain.

7. ACCOUNTABILITY: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

In 2011 more adult Social Media users were proactive in protecting their privacy by deleting people from as friends, deleting comments from their profiles, and removing their names from photos tagged to identify them as reported from a recent Pew Research Report entitled “Privacy management on social media.”

Internet Privacy will continue to great interest and concern, but since this is an election year it’s difficult to know how the proposed Bill of Rights will fare on the political arena.
 

Vogel Internet, Information Technology and e-Discovery Blog

 Although Google claims its new Privacy Policy helps simplify privacy, the EU claims otherwise and specifically that the new Privacy Policy “makes it impossible to understand which purposes, personal data, recipients or access rights are relevant to the use of a specific service.”  

The EU gave the lead to investigate Google’s new Privacy Policy to the French Commission nationale de l’informatique et des libertés (CNIL). CNIL states that it “is responsible for ensuring that information technology remains at the service of citizens, and does not jeopardize human identity or breach human rights, privacy or individual or public liberties.”  

On February 27, 2012 CNIL sent a letter to Google CEO Larry Page (which was follow-up to a February 3rd letter) complaining that Google failed to properly consult EU authorities about the new Google Privacy Policies and that the:

…preliminary analysis shows that Google’s new policy does not meet the requirements of the European Directive of Data Protection (95/46/CE), especially regarding information provided to data subject.  

The CNIL highlighted the significance of Google’s penetration in the EU with the following statistics about Google’s usage: 

-more than 80% of the European search engine market,
-around 30% of the European smartphones market,
-40% of the global online video market and
-more than 40% of the global online advertisement market

Apparently Google has chosen to ignore the EU’s warnings and surely we will see more headlines soon.

Vogel Internet, Information Technology and e-Discovery Blog

The details on residential drug treatment techniques may be different because of the location of the center but the treatment plans are basically the same. The patient must stay on the premises of the center at all times. They must also show that they are recovering from their addiction before completing the program.

24-Hour Care

The stay at the center includes trained staff members being available twenty-four hours every day so a patient can get care when they need it. This is another good reason to stay at one of these centers instead of participating in an outpatient program. With residential treatment, a person does not have access to any negative influence that could tempt them into falling back into their addiction.

Away From Negative Influence

Trying to end the cycle of addiction is extremely hard when a person tries to do it on his or her own. If they are going to stay in the same surroundings, the things that led them to the addiction in the first place will tempt them to do it again. This is why getting into a residential drug rehab program is a good idea as the person will no longer be where the negative influences are.

The Staff

These centers all have a well-trained staff that will help direct the patient when they are having a difficult time. Patients will be in a very delicate condition and they will always have someone available who is knowledgeable in the different stages they will go through. This is necessary when someone is recovering from an addiction.

Individual Plan

Residential drug rehab is a great place for someone who has been addicted for a long time. These centers are said to have more people released from their addiction for life than any other. Every person will be treated for their particular problem and can stay until that is resolved.

Three Phases

There are usually three phases a person will go through when they are in long-term care and these consist of the primary addiction treatment, living sober, and outpatient therapy. A patient will not move onto the next stage until the first is completed. The time for the primary treatment will vary depending on what the patient is addicted to. With any dependence, all three phases of treatment are necessary for the individual to succeed in staying sober.

Reveals Weakness

Part of the program has the patient go through drug addiction detoxification to discover what the root cause of their addiction is. The thought being that once the person can determine this, they can get therapy to deal with the origin of their problem. Other help a person will receive includes how to go back to the world that used to influence their craving.